Ford’s “Go Do Adventure” Pond Hockey Video: Part I

I know, I know, it’s been a while. In fact, it’s been my longest writing drought since this site was launched. But it’s for good reasons, I promise. I’ll let you know what they are soon enough.

I don’t typically do two-part posts, but I didn’t want to waste any time getting this video in front of you. Below is the trailer for a four minute webisode that is part of Ford’s “Go Do Adventure” campaign aimed, more or less, at getting people to stare at their brand new Explorer SUV. Over the winter, Ford prompted their Facebook fans to answer a single question: “If you were given a Ford Explorer for a week, what would you do?”

St Louis native and current Texas resident Luke Phillips responded that he would take the Explorer, pick up his brothers, and go play pond hockey in Minnesota.

A few weeks later, his phone rang, and…well, you’ll just have to watch the trailer and wait for part two.

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